Michael Bierut: 5 Secrets from 86 Notebooks
I just caught up with the content on The 99% and enjoyed some of the videos I’d overlooked. If you’ve not visited the site before it’s a great source for inspiration, productivity and creativity from a very diverse group of professionals. The talk given by Michael Bierut last year was really interesting (video below the fold).
Renowned graphic designer Michael Bierut claims that he’s not creative. Instead, he likens his job to that of a doctor who tends to patients – “the sicker, the better.” Digging into the 86 notebooks he’s kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don’t avoid the obvious) at the foundation of brilliant design solutions.