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Michael Bierut: 5 Secrets from 86 Notebooks

I just caught up with the content on The 99% and enjoyed some of the videos I’d overlooked. If you’ve not visited the site before it’s a great source for inspiration, productivity and creativity from a very diverse group of professionals. The talk given by Michael Bierut last year was really interesting (video below the fold).

Visit: http://the99percent.com/videos/6056/michael-bierut-5-secrets-from-86-notebooks

Renowned graphic designer Michael Bierut claims that he’s not creative. Instead, he likens his job to that of a doctor who tends to patients – “the sicker, the better.” Digging into the 86 notebooks he’s kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don’t avoid the obvious) at the foundation of brilliant design solutions.

[vimeo]http://vimeo.com/7252845[/vimeo]