A project brief is formed by asking questions, carrying out research and experiencing the service or product first hand. Bringing together these results structures the aims of the project and defines the target audience outcome.
The project brief is analysed and researched. This forms the basis for experimentation that leads to the creation of concepts. Creative thinking and problem solving allows us to generate solutions that answer the project brief in a unique manner.
The design concept takes form as it is developed and applied to different relevant formats and media. Consistency is key to ensuring branding and key messaging achieves the goal of maintaining a strong identity.