Anticipation of the new Tron film is growing. The viral marketing for Legacy has been building over the past few months in a big way: http://www.flynnlives.com/ is one of the main viral sites. You can signup to help ‘track down all leads related to the mysterious disappearance of Kevin Flynn, digital pioneer and former CEO of ENCOM’. There’s some really retro files to discover including lots of ASCII art animations and other weird crypitc messages.

Daft Punk are also doing the soundtrack so it’s looking to be a real treat this Christmas.

http://www.flynnlives.com/
http://www.tronsoundtrack.com/

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We’ve been working on the Star Wars branding with Locutio Voice Technologies and Lucas Film for the Yoda voice product launch. To coincide with the product launch TomTom have created a new viral video deployed on YouTube. The video features Yoda in the recording studio delivering his lines for the GPS, quite funny. Dagobah!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Visit: http://www.voiceskins.com/celebrity/yoda.html

adidas has teamed up with  Lucas Film  to push their Star Wars Originals collection. They’ve just released this two minute advert which features Snoop Dogg, Daft Punk, David Beckham, Jay Baruchel, Ciara, and Noel Gallagher in the Mos Eisley Cantina Scene from Star Wars. Snoop Dogg reaching for his Light Sabre is definitely one thing I thought I’d never see!  The advert doesn’t feature any trainers, just a few instances of the Adidas logo on T-shirts. See the video over the fold.

YouTube: http://www.youtube.com/watch?v=3Zd_khk6zXo

Star Wars.com: http://www.starwars.com/vault/collecting/adidas_cantina/index.html

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Visiting Taschen’s website just broke the news that Dennis Hopper died yesterday at the age of 74 following a battle with prostate cancer. As a fan of Blue Velvet and Apocalypse Now I was sad to hear of his death but glad looking  at his obituary to see what a rich and varied  life he had as an artist.

Visit BBC News: http://news.bbc.co.uk/1/hi/entertainment_and_arts/10191448.stm

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Nike have definitely ramped things up in a big way for the 2010 World Cup. This 3 minute advert has just rolled out online to great acclaim. Directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), the film shows split second moments and how timelines in a match can go in two directions for both football players and fans.

Visit:  http://vimeo.com/11935203 | http://www.nike.com/nikefootball/home/

A follow up to the sci-fi film Tron seems like a very good idea. Almost 30 years have past but hopefully this classic film will be done justice. Both in terms of narrative and recreating the aesthetic of the original film that was streets ahead of it’s time in terms of special effects. It’s definetely a film I’m looking forward to this Christmas.

http://trailers.apple.com/trailers/disney/tronlegacy/

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