We’ve been working on the Star Wars branding with Locutio Voice Technologies and Lucas Film for the Yoda voice product launch. To coincide with the product launch TomTom have created a new viral video deployed on YouTube. The video features Yoda in the recording studio delivering his lines for the GPS, quite funny. Dagobah!

Visit: http://www.voiceskins.com/celebrity/yoda.html

adidas has teamed up with  Lucas Film  to push their Star Wars Originals collection. They’ve just released this two minute advert which features Snoop Dogg, Daft Punk, David Beckham, Jay Baruchel, Ciara, and Noel Gallagher in the Mos Eisley Cantina Scene from Star Wars. Snoop Dogg reaching for his Light Sabre is definitely one thing I thought I’d never see!  The advert doesn’t feature any trainers, just a few instances of the Adidas logo on T-shirts. See the video over the fold.

YouTube: http://www.youtube.com/watch?v=3Zd_khk6zXo

Star Wars.com: http://www.starwars.com/vault/collecting/adidas_cantina/index.html

To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.

We’ve recently been working with Locutio Voice Technologies and TomTom to release the first in a series of licensed Star Wars voices for the TomTom GPS. The first product release is the  Darth Vader VoiceSkin which launched on May the 4th (Star Wars day) and has been received really well. The voices are all authentic and produced by Locutio in partnership with Lucas Film. The Voices also include real sound effects from the original Star Wars films. A great project to be involved with.

There are two viral videos below the fold so click ‘continue reading’ to watch them, Darth Vader in the Recording Studio is very funny! Here’s a quick sample of the on device audio:

Visit: http://www.voiceskins.com/celebrity/darth-vader.html

Click here to view the embedded video.

Click here to view the embedded video.

Star Wars © 2010 Lucas Film Ltd. & TM. All rights reserved.

The Dark Lens project by Cedric Delsaux has been a work in progress since 2005 and linked many times online. A new set of images has been released which made me revisit the project. An amazing combination of photography shot in Paris, Lille and Dubai combined with elements of the Star Wars universe.

Visit: http://www.cedricdelsaux.com/ and World Famous Design Junkies article

“Master advertisement photographer Cédric Delsaux has been working on this series for some time now, having started out clicking droids, Jedi, and spaceshipmobiles without any intent of stopping all those years (5) ago. But now the completion has come! Having taken his final of three sets in Dubai, now dubbing the entire series Dark Lens, Delsaux reports that the circle is now complete.”

All photos copyright Cedric Delsaux: http://www.cedricdelsaux.com/