Sydney Opera House Rebrand
Beautiful motion and typography for thew new Sydney Opera House identity designed by the Sydney office of Interbrand in collaboration with Collider for motion work and Studio Laurenz Brunner (who designed Akkurat and Circular) for typography.
[We] created Shifting Perspectives — a brand idea that inspires conversation around culture and art, and helps visitors understand there’s more to the Sydney Opera House than opera. Paired with Shifting Perspectives is a sculptural form language. Sails are used to draw attention and interact with photography, while the 3D Utzon typeface reflects the contours of the building itself. Together, they complement the content of any show poster or message, before bringing the focus back to the master brand. ~ Interbrand