This week we took part in the South East Design Forum design exhibition called Better Business by Design. The exhibition was all about highlighting the benefits that busiensses can take advantage of from employing good design throughout their business. Our submission was a case study showing the branding, print and web design carried out for Locutio Voice Technologies. The exhibition was attended by over 80 people on the opening night and on the whole was a great success.
Research shows that fewer than half of businesses in the South East believe design is integral to giving their business a competitive edge, yet at the same time three quarters of design-led business say they’ve gained a commercial advantage as a direct result of design. So where does your business fit? Progressing around the showcase you will be challenged to consider many areas of your business against showcased work; do you consider this within your business; could it be advantageous; where’s the benefit; could you pull in local colleagues to help discuss the issues and benefits?