The Magic Is in The Process

This is a great video about Sugru Inventor Jane ni Dhulchaointigh who recounts the journey from having a crazy idea to the creation and launch of her own product. NSFW in terms of the F word.

“Or, as Jane puts it: the six-year process of going from “hmm” to “yay” via “eureka” and “wow.” Her takeaway? It’s not about focusing on the end goal or product, it’s about enjoying the beauty and the magic that happens in the process of creation.”