The viral advertising campaign for Promethius has started to bring out some really interesting material. The 2023 TED Talk (backed by TED itself) by Peter Weyland is really quite impressive in the way it plays on the TED setup for Talks. It’s quite amazing TED would allow it’s brand to be used in this type of advertising. This also links up with the viral corporate site for Weyland Industries.
Anticipation of the new Tron film is growing. The viral marketing for Legacy has been building over the past few months in a big way: http://www.flynnlives.com/ is one of the main viral sites. You can signup to help ‘track down all leads related to the mysterious disappearance of Kevin Flynn, digital pioneer and former CEO of ENCOM’. There’s some really retro files to discover including lots of ASCII art animations and other weird crypitc messages.