Holler provide cloud based technology solutions and support to medium sized businesses and organisations. Partnering with world-leading vendors including Microsoft, Cisco and Vodafone, Holler offer a UK-based Helpdesk and real feet-on-the street for provisioning or on-site support.

We were asked by CEO Richard Burbage to establish a new brand to launch Holler as a start-up company. With the Holler Technology name selected the generation of a logo mark was based on the idea of the responsiveness and expertise of the support engineers, ‘just Holler for support’.

The core logo is based on the combination of a traditional loudhailer and a speech balloon. Using a geometric form to convey the technical nature of the business yet softened with lozenged corners to communicate the friendly, human support. This is combined with a modern geometric-style sans serif type with historic references to reflect the same ideas.

Logo variations allow for a flexible identity system with colour, type and imagery establishing a unique look. Deliverables included branding assets, design and build of a responsive CMS based website, creation of print material, exhibition artwork and slide decks.