Established in 1985 Heather Rabbit is a predominantly outdoor based nursery surrounded by SSSI heathland and woodland in the Hampshire countryside. The nursery provides a nurturing environment where confident, secure and happy children develop at their own pace in a unique setting.

We were asked by the owner of Heather Rabbit nursery, Nancy MacDonald, to create a new online presence for them. A re-brand started with a simple black and white in house design with a low resolution logo file; the project evolved in to a successful re-brand of the nursery as a whole.

The long established logo included three identical rabbits surrounded by a sun. The incorporation of these core elements into the creation of a new high-res vector based logo was essential. The new simplified logo adds variation to the rabbits to represent the focus on children as individuals. Playful hand-drawn rays of sunshine and handwritten subtitles counter the traditional serif slab logotype.

A green natural colour palette was defined to emphasise the outdoor focus of the nursery. The development of an illustrated artwork style added to the child-focused fun feel. A set of rabbit paw prints and line icons were created to help represent the ethos and approach taken with supporting the children at the school.