Holmbury Honey

Branding a traditional family run honey producer

Established in 1978 Holmbury Honey is a small family run set of bee hives set in the Hampshire countryside of The South Downs National Park. From small beginnings with a single hive at Holmbury House, today the honey is harvested naturally from a number of hives in Petersfield. The result is a pure unblended honey, filtered using only gravity to ensure the honey is as the bees intended.

Objectives

  • Create a new brand identity for Holmbury that references the history and ethos of the business
  • Design a visual language for packaging and bring it to life in application
  • Design and develop a new engaging experience for the eCommerce website
  • Develop a new visual asset language that works in both on- and offline applications

Actions

We were asked by head beekeeper Paul Garstin to help create an online presence for Holmbury. From the starting point of the existing in-house honey label the project evolved from creating a website into a full re-brand of Holmbury Honey.

The natural ethos of the honey production and history of the business provided a strong direction for the visual exploration in creating the logo mark. Engraved illustrations of honey bees were developed to create a refined, historic feel. A selection of sans-serif and scripted type are overlayed to further reference the filtration process used in production of the honey. A warm de-saturated colour palette complimented this to further enhance the brand values.

Logo variations using different layouts and colour themes allowed for flexibility in development of the website and print material. Deliverables included branding assets, design and build of a responsive CMS eCommerce website and creation of product packaging.

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Feedback

“We have used a number of brand and website designers over the years, but Agent8 has surpassed them all. The designs are rich, distinctive and fresh with new ideas. Our business has blossomed as a result and we are very happy with the outcome.”

Paul Garstin, Head Beekeeper 

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